Alex Brands

Type: Financing
Date: June 2017

East Wind acted as financial advisor to Alex Brands in a $170 million financing consisting of $20 million of HoldCo Notes and $70 million of OpCo Notes purchased by PineBridge Investments, a $40 million Term Loan provided by THL Credit plus a $40 million ABL Revolver provided by Bank of America Merrill Lynch for working capital purposes. Alex Brands features some of the best and most highly recognized brands in the toy industry, including Alex Toys, Slinky, Poof, Juratoys, BuzzBeeToys, Zoob and Backyard Safari, and is a portfolio company of Propel Equity Partners. Propel Equity Partners is a private equity firm focused on growing middle market branded consumer products companies in North America.

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