Alex Brands

Type: Financing
Date: June 2014

East Wind acted as exclusive financial advisor to Alex Brands in a $87.5 million Senior Secured Credit Facility provided by Bank of America Merrill Lynch and THL Credit. Alex Brands features some of the best and most highly recognized brands in the toy industry, including Alex Toys, Slinky, Poof, Zoob and Backyard Safari, and is a portfolio company of Propel Equity Partners. Propel Equity Partners is a private equity firm focused on growing middle market branded consumer products companies in North America.

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