Alex Brands

Type: Financing
Date: May 2015

East Wind acted as exclusive financial advisor to Alex Brands in a $140 million Senior Secured Credit Facility upsizing consisting of a $40 million Second Lien Term Loan provided by THL Credit plus a $30 million First Lien Term Loan and a $70 million Revolving Credit Facility provided by Bank of America Merrill Lynch for the international acquisitions of Juratoys in France and BuzzBeeToys in Hong Kong and for working capital. Alex Brands features some of the best and most highly recognized brands in the toy industry, including Alex Toys, Slinky, Poof, Zoob and Backyard Safari, and is a portfolio company of Propel Equity Partners. Propel Equity Partners is a private equity firm focused on growing middle market branded consumer products companies in North America.

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